purpose, vision and values
Purpose
We dedicate ourselves to bringing fun and happiness into kids’ life by providingthe best classic and innovative toys and games. With uncompromised safety,our products enhance kids’ development.
Vision
We aim to be consumers' and families` first choice for toys and games.
We want to be recognized by innovations that we incorporate into everything
we do: products, services and business approach. We are building successful
relationships with our employees, partners and shareholders, so that together
we might achieve outstanding performance. We actively participate in the
development of society to help kids have a better childhood.
Values
SAFETY AND QUALITY
We never compromise on safety. We always have the highest safety and
quality standards for our products and services.
HONESTY AND RESPECT
We respect every individual’s dignity, legal and ethical rights. We listen,
support and trust each other. We are responsible and keep our promises.
DEVELOPMENT
Our products enhance kid’s development through play. We continuously
improve our skills, abilities and capacities.
ENTHUSIASM
We embed positive energy, fun and passion in everything we do.
INNOVATION
We are always curious and looking for new ways of increasing the value of our
products and services. We dare to lead changes and pioneer technologies, so
we can create future and set trends.
LEADERSHIP
Engagement and leadership are a way of life in our company.
We passionately strive for excellence to produce the best long term
result, no matter how difficult.
Our leaders inspire, empower and motivate people.
We live one2play values!
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